Sans Tech Solution
Sans Tech Solution: IT Services Lead Generation for Managed Service Providers
An enterprise IT solutions website for Sans Tech Solution, with a cloud infrastructure cost calculator and a B2B lead generation engine aimed at managed service providers around the world.
- Client
- Sans Tech Solution
- Industry
- Enterprise IT services
- Status
- Live
About Sans Tech Solution
Sans Tech Solution provides enterprise IT solutions to managed service providers across several countries. Its buyers are technical, busy and wary of marketing claims, so the website has to show expertise rather than describe it.
The challenge
B2B technology buyers research for weeks before they speak to sales. Sans Tech Solution wanted to start useful conversations earlier, with prospects who had already shown a real need, instead of relying on cold outreach. That called for IT services lead generation built into the website itself.
What we built
An enterprise IT solutions portal
A managed service provider website that explains each solution in plain terms, with the technical depth buyers look for and a clear route to a conversation.
A cloud infrastructure cost calculator
Prospects enter their current setup and get an estimate of cloud costs, which gives them something useful before they ever speak to sales.
A B2B lead generation engine
Calculator results, downloads and demo requests feed one pipeline, so the sales team knows what each lead was looking at.
How we did it
- (01)
Understand the buyer
We mapped who signs off on IT spend and what they need to see before they agree to a call.
- (02)
Get the calculator right
The cost logic was built with the client's team, so estimates hold up when a prospect checks them.
- (03)
Build the site
A B2B lead generation website with fast pages, clear solution pages and forms that ask only what sales needs.
- (04)
Campaigns and tracking
Campaigns sent buyers to the calculator, and every lead was tracked to its source.
Services used on this project
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