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GSL Corp

GSL Corp: Freight Forwarding Website With Instant Quotes and Live Tracking

An international freight forwarding portal for GSL Corp, with an automated container rate calculator and live cargo tracking that customers can check for themselves.

Client
GSL Corp
Industry
International freight and logistics
Status
Live
GSL Corp digital marketing case study by LogDart: shipping container, shipment route and container rate card for a freight forwarding portal

About GSL Corp

GSL Corp is an international freight forwarder moving containers for importers and exporters. Its customers want quick quotes and certainty about where their cargo is, at any hour.

The challenge

In freight, the first forwarder to send a credible quote often wins the job, and once cargo is moving, customers chase updates by phone and email. GSL Corp needed a freight forwarding website that handled both on its own: instant rates for new enquiries and self service tracking for existing customers.

What we built

  • An international freight forwarding portal

    Pages for each service and lane, so importers and exporters can see quickly whether GSL Corp handles their route.

  • An automated container rate calculator

    Customers enter origin, destination and container type and get an indicative rate in moments, then send it to the team to confirm.

  • Live cargo tracking

    A shipment tracking portal where customers enter a reference and see where their cargo is, without calling the office.

How we did it

  1. (01)

    Learn the quoting rules

    We sat with the team to understand how lanes and containers are priced.

  2. (02)

    Connect the data

    Rates and tracking were linked to the client's own systems, so customers see current information.

  3. (03)

    Build for the field

    The logistics website development focused on phones and slow connections, because customers check from ports and warehouses.

  4. (04)

    Launch with the team

    Sales and operations staff were walked through the tools, and early quotes were checked by hand before the calculator ran on its own.

Services used on this project

Running a logistics or B2B service business?

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