Indigo Interiors
Indigo Interiors: An Interior Design Website With Virtual Moodboards
A residential interior design website for Indigo Interiors, with curated material boards, virtual room moodboards and performance marketing across several channels, built to bring in homeowners ready to start a project.
- Client
- Indigo Interiors
- Industry
- Residential interior design
- Status
- Live
About Indigo Interiors
Indigo Interiors designs bespoke homes. Its clients are homeowners who want a space that feels personal, and most of them start collecting ideas long before they speak to a designer.
The challenge
Homeowners comparing designers flick through portfolios quickly, and many struggle to picture their own rooms. Indigo Interiors needed an interior design website that let visitors explore materials and styles for themselves, then turned that interest into booked consultations.
What we built
Curated material boards
Visitors browse finishes, fabrics and surfaces grouped into boards, so they can see how materials work together before choosing a direction.
Virtual room moodboards
Moodboards for each room type show a complete look, giving homeowners a clear starting point for their first meeting with the designer.
Performance marketing across channels
Campaigns bring homeowners to the boards, with tracking that shows which channel produces real consultations.
How we did it
- (01)
Map the homeowner's journey
We looked at how people choose a designer, from the first saved image to a booked consultation.
- (02)
Organise the inspiration
Materials and moodboards were structured so they are easy to browse and easy for the studio to update.
- (03)
Design and build
A visual, fast website that keeps images large and the enquiry button close at hand.
- (04)
Campaigns and tracking
Ads launched with consultation tracking, then budget moved to the interior designer marketing channels that brought real projects.
Services used on this project
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